Why High-Fee Condos Are Difficult to Sell
Condos with high monthly maintenance fees often scare off potential buyers, especially when the square footage is large. Many assume these fees are excessive or unjustified. As a result, these properties can linger on the market longer than average.
But here’s the truth: the problem is not the property—it’s how we position it. With more buyers researching online for options like “houses for sale” or trying to estimate budgets using a mortgage calculator, how we frame the value of a high-fee condo matters more than ever.
Step 1: Identify the Right Buyer
Instead of trying to appeal to the wrong audience, focus on who would truly benefit from this type of home. Ideal buyers for large condos with high fees often include:
- People who want a spacious property without the hassle of homeownership
- Seniors looking to downsize from houses but still want comfort
- Busy professionals or families who prioritize convenience over yard work
These are buyers who aren’t necessarily searching for “houses for sale near me” in the traditional sense—they’re open to alternatives that fit their lifestyle. Once you know who you’re speaking to, your marketing can shift from just selling features to solving problems.
Step 2: Reframe the Maintenance Fee as Value
High maintenance fees seem like a negative—unless you help buyers see the value behind the number. Instead of hiding the fee, explain what it offers:
✅ Covers building insurance, amenities, snow removal, landscaping, security, repairs, and more
✅ Offers peace of mind and predictable monthly costs
✅ Saves time, stress, and money on unexpected home maintenance
💡 Think of it as buying convenience, not just paying a fee. Maintaining a house involves constant repairs and expenses that can easily exceed the condo fee—buyers just need to be reminded of that.
This conversation is especially relevant for those asking themselves, “how much house can I afford?” Factoring in condo fees can often bring greater predictability and control over monthly budgeting.
Real Case: Sold Over Asking in 6 Days
The property at 715-4600 Steeles Ave E, Markham is a perfect example. Take the example of a large condo that had been listed by another agent for months with no success. When I took over the listing, I shifted the approach:
- Targeted the right audience with custom messaging
- Positioned the maintenance fee as a convenience cost, not a burden
The result? Sold over asking in just 6 days.
Mindset and Strategy Make the Difference
Selling high-fee condos isn’t about lowering the price—it’s about adjusting the mentality and messaging. When you speak directly to the right buyer and align your strategy, even “difficult” listings can turn into fast, successful sales.
Partner with Leo Shiu: The Listing Agent Who Knows Strategy
When it comes to overcoming real estate challenges, Leo Shiu stands out. As a veteran Toronto Listing Agent, Leo is fluent in eight languages and leads a powerhouse team of 100+ real estate professionals. His success comes from a deep understanding of buyer psychology, pricing strategy, and creative marketing that works.
📞 If you’re struggling to sell a high-maintenance-fee condo, don’t lower your standards—upgrade your strategy. Contact Leo Shiu today and sell smarter.